How H&M uses Facebook, Twitter, Pinterest and Google+

Just saw this post flow through my Twitter feed and have to share it! H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks. It follows on from similar blogs looking...

21 Steps to Effective eCommer Product Pages

Creating effective ecommerce product pages for your Zen-Cart is extremely important for better customer experience and high conversion rates. Thankfully, web developers, designers and consultants who work on ecommerce sites have tested practically every iteration of...

Comparing Compare: How online retailers can get it right

One of the major features of any eCommerce website is ‘Compare’. Gone are the days of asking a sales person to explain the differences between products. The Internet gives customers the ability to compare products with many sites providing side-by-side comparisons....