Hi all, Lee from JSWeb here,
We unfortunately missed sending last month’s newsletter, as we wanted to wait until we returned from the annual ‘Internet Retailing Expo 2012′ held at the NEC, Birmingham – an event whichbrings even more information, stimulus and capability together to help eCommerce retailers like yourselves to get the most from their online stores.
Two particular events of interest this year were the “Mobile and Social” and “Customer Experience” which outlined how important they are for online retailers today.
It gave us chance to not only meet with JSWEB clients (hi to everyone we met!) but also to find out what the latest online innovators are offering/saying and services (which I’ve outlined below) which we think will benefit you!
MUST HAVE MODULES THE WILL HELP YOU
The majority of people we spoke to at the Expo all mentioned the same thing – after sale. It’s so important to continue to build relationships with your customers after they have purchased. This not only builds trust but also supports future sales.
Did you know that we have a fantastic module available called Autoresponder+ which automatically sends emails to your customer X days after they placed their online order? The content in theemail is totally configurable and can even automatically ask them to review your products and provide testimonial feedback!!
A must have for any store owner. This wonderful module will integrate directly into your Zen Cart store and allow your customers to quickly fill in their address by simply entering a few letters of their postcode.
I also spoke to them about a new feature they are launching soon called Capture+. The next generation of address finders, Capture+ uses more intelligent and faster searching to improve accuracy and relevancy. Simply start typing part of an address and see the address search working as you type.
NB. You need to have a subscription to the Postcode Anywhere service to use their system.
Another big talking point at the Expo was social media, and specifically Facebook eCommerce, the ability to sell your products through your Facebook page.
Quickly start advertising your existing shop via your Facebook page designed so that after initial installation, the system will automatically keep up-to-date with your product catalogue without the need to maintain a separate product list!
ClickTale takes the guesswork out of website optimization, conversion analysis and usability research. Knowing how visitors use your website will enable you better target specific audiences, improve customer satisfaction and increase conversion.
Use ClickTale to analyze the performance of your online forms, keep visitors engaged in page content, and lead them through the conversion process.
We recommend ClickTale for its robust interface, providing key information on how your vistors are using your Zen Cart store, just a simple bit of code inserted into your site maintains site performance without slowing it down.
» About Me
I’m Lee, first line support, designer and just a well rounded nice guy for JSWeb (with a 100% official ‘Brummie’ accent) – I’m here to help you make your eCommerce website a success!