The Facts Behind Abandoned Carts

Aug 14, 2012 | Uncategorized

Over the years we have published multiple articles on the topic of abandon shopping carts which outline multiple reasons why they happen. For our Zen Cart customers we have also given recommendations to key Zen-Cart modules that will help reduce such drop off rates which have included:

  1. Fast’n’Easy Check module which reduces the process steps for any checkout process
  2. SagePay Direct module which allows the collection of payment date withou the user leaving the site
  3. Advanced Shipper module which allows you to setup multiple shipping rate options for your customers e.g. Next Day, 5-7 Day
  4. Recover Cart module which allows store owners to view missed sales and make easy contact with these potential customers
  • Recently I came across this fantastic infographic from Milo which, following a comScore review, highlights multiple shoppers abandon facts which are well worth taking on board to help your business.

55% of shoppers abandon carts due to shipping costs: infographic


  1. 67% of carts abandoned according to comScore
  2. 57% of consumers abandoned a purchase due to “window shopping”, 56% just saving for later
  3. 38% of consumers abandoned cart when delivery estimate exceeded 7 days
  4. 60% of consumers believe a guaranteed delivery date is important
  5. 73% of consumers want to see free shipping in checkout
  6. 56% of online shoppers want a variety of payment options
  7. 32% of online shoppers want to see product recommendations in the cart
  8. Online shoppers choose the cheapest shipping option 2/3 of the time
    45% of online shops make money and 45% lose money on shipping


» About Me

I’m Jamie, owner of JSWeb and I’m here to help you make your eCommerce website a success! JSWeb is a team of eCommerce experts dedicated to helping provide best in class products, services and hosting (we are a Certified Zen Cart host) that make it possible for eCommerce stores to run a profitable and successful businesses using Zen Cart.

Website: http://www.JSweb.co.uk
Tel: +44 (0)845 86 200 12 | +353 (1) 52 62 72 1
Twitter: @JSweb_zencart | Skype: JSWEBHOSTING | Facebook: www.facebook.com/jswebzencart