Whether you are designing a new eCommerce site or looking to enhance your existing site it’s always worth spending some time looking at how the most popular online retailers are designed and functioning.
In 2012 Argos is the second most visited online retailer in the UK behind Amazon, reclaiming second place from Apple, according to new data. The research, from Experian Hitwise and IMRG, indicates that Electronics retailers Currys (ranked 15), Comet (30), and PC World (38) all rose up the Hot Shops list this quarter.
Currys and PC World were also ahead year-on-year, up two and three places respectively on February 2011.
This quarter’s five fastest movers in the Hot Shops list were all travel brands. First Choice (up 37 places), Thomas Cook (+23), TravelRepublic.co.uk (+20), Thomson (+15) and Expedia (+12) all climbed in the rankings. Outside of the travel industry the fastest movers were LoveFilm.com (+10), Currys (+6), IKEA (+6) and PC World (+6).
The IMRG-Experian Hitwise Hot Shops List of the top 50 UK e-retailers* is the key indicator of online merchant performance. The List is published quarterly and tracks popularity, as indicated by visits, of those selling goods and services within the IMRG Capgemini Index Classification. This List is based on January 2012 data. The IMRG-Experian Hitwise Hot Shops List excludes eBay and price comparison / aggregator websites such as Kelkoo and Froogle.
** IMRG Capgemini Index Classification: Beer / wine / spirits; Books; CDs / tapes / records; Clothing / footwear / accessories; Computer hardware / peripherals / consumables; Consumer electronics; Digital downloads (e.g. music, software); Flowers; Food, beverages and household supplies; Furniture; Garden / DIY; Health and beauty; Home appliances (e.g. washing machines); Household goods (e.g. kitchenware, bedding); Jewellery / watches; Software; Sporting goods; Tickets (e.g. cinema, theatre, events); Toys; Travel (e.g. flights, holidays, hotels, car hire); Video games; Videos / DVDs
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