Following on from our last post “Why Bother with SEO“, which got a number of you talking with our SEO Guru to increase your traffic, this edition covers a very populare SEO tool – the BLOG, and how is can be used to help your eCommerce business increase its traffic and sales?
» What is a Blog & How can it help my eCommerce business?
Blogs have been the biggest explosive outbreak of information since the creation of the internet and now many businesses have realised what a valuable tool they can be. Blogging has become an essential part of most businesses’ marketing strategy. Simply put, blogs give you a unique platform from which you can promote your business and increase your sales.
Blogs allow you to continually keep not just your products in front of customers but also the benefits of those products. They are excellent sales tools and through them customers can find out about your latest news, special offers and new products. In fact Blogs are an alternative and highly attractive method of advertising your business without the expense of using main stream Advertising and PR agencies.
Blogs can contain additional content such as video and music as well as advertisements, articles and features. With a Blog you can:
- Advertise your products
- Increase market awareness and build your business credibility
- Strengthen the SEO of your online presence and increase activity on your website
- Build targeted traffic (that means visitors to your site who are interested in your products)
- Increase hits and links
- Establish your brand
- Find potential customers
- Create customer relationships
- Increase customer loyalty and satisfaction
- 10. Track responses to marketing campaigns.
» Real Life Case Study
Rather than us just talking about the virtual benefits of a blog, let’s look at a real life case study from a JSWEB client who is using their Blog to grow their online presence and ultimately increase their eCommerce sales!
Bordeaux-Undiscovered Wine Merchants – Nick’s Blog
This real life case study shows that using a Blog can help improve your business’ presence on the web (and ultimately increase your eCommerce sales)
If you are interested in launching a business Blog then the Social Media Startup Service by JSWeb provides an indispensable solution to not only get your business up to speed with Social Media channels. For those of you who feel you don’t have time, or wouldn’t be able to write interesting content for the blog, then our skilled copy writer can work with you to create wonderful posts that will interest all readers!
For more information visit our Social media Service at http://www.jsweb.co.uk/zen-cart-help-and-support/zen-cart-social-media – or give us a call.
» About Me
I’m Jamie, owner of JSWeb and I’m here to help you make your eCommerce website a success! JSWeb is a team of eCommerce experts dedicated to helping provide best in class products, services and hosting (we are a Certified Zen Cart host) that make it possible for eCommerce stores to run a profitable and successful businesses using Zen Cart.
Tel: +44 (0)845 86 200 12 | +353 (1) 52 62 72 1
Twitter: @JSweb_zencart | Skype: JSWEBHOSTING | Facebook: www.facebook.com/jswebzencart